charity advertising

This mailing came in an envelope that showed a close up of the eys of a child of African origin on one side and the eyes of a Asian child on the other. The purpose of the mailing was to educate recipients of the number of children dying in poor countries. The suggestion was that the would have an early death because they had brown eyes was seen to be a concern as children may suffer fear from reading this mail ad.
























This mailing was sent in the form of a child birthday card by the nspcc which highlighted the issue of paedophiles preying on young children. The inside of the card stated ' jamie's abuser never once forgot his birthday' The trouble with this mail piece was that it wasn't immediately appartent that this was a piece of marketing and recipients who had been abused as a child may find it distressing to just receive this piece in the post with no nspcc logo or other informationon at all. But this obviously was the point of the mail ad, and clearly it shocked, which is what the nspcc set out to achieve.

























This magazine and press ad by the british heart foundation was found to irresponsible as it may encourage children to copy and do the same. The publication should not have been visible where children could view it. The message says ' i've got heart failure and this is what it feels like every morning ' . The imagary communicates the message effectively along side the copy about the amount of distress that heart failure can cause.