To promote a campaign by unicef to rasie awareness of the issue that if infants aren't registered at birth then they may be easy victims of child abuse agency akestam.holst left a number of empty prams in the streets on stockholm. As people passed by it triggered the sound of a baby crying which when they looked over sounded a voice over calling for support for a child registration campaign.
It created a powerful metaphor of non-existant children but only lasted a few days as police then collected the prams off the streets. This could also be a idea to for a child abuse campaign along the lines of recognition for neglected children.
Client: UNICEF Sweden
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