I found these images intriguing as it took me a while to work out what the images in the photograph were made up of. The campaign won gold award at the for the outdoor advertising category at the 2007 cannes awards.
Advertiser/Client: PROCTER & GAMBLE
Product/Service: ULTRA TIDE CLOTHING DETERGENT
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Creative Director: Audrey Heffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Simon Danaher
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