This new campaign from barnardos which launched on the 26th of june 2007 is to promote the organistaions re-brand and to inspire poeple to believe in children. It aims to challenge the public perceptions and to demonstrate that barnardos has practical solutions to problems children face also to inspire people to support the charity.
The ad shown above titled 'would you judge a boy by the cover' is a tube advertisements and touches upon the subject about judging people for what they wear especially hoodies, as many people now have preconseptions about people especially boys wearing hoodies and that they are just out to cause trouble, a strange association i think.
The other ad is a newspaper ad telling a story that he has told everyone in his life to f**k off, but when he told barnardos to f**k off, they didn't and still haven't and it shows their great commitment to children of all ages, races, disabilities etc and they are determined to stick by young people until they het their lives back on track.
John Ayling, the chairman of John Ayling & Associates who helped to create and launch the campaign said ' we wanted to showcase the provocative creative in the most impactful was. A multi platform approach was essential to maximise awareness .' He also quoted ' barnardos has consistently brought intrusive, edgy and creative advertising that is extremly effective in the charity market.'
I enjoyed this new campaign as its a bit different, it shows the commitment of barnardos to young children yet it gets people talking especially through the use of swearing in the campaign, its a great way to get the campaign to be carried through word of mouth.
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