dulux website

Whilst browsing the agency.com website i came across a client of theirs website, dulux. I visited the website and thought it delievered its strategy well, which was to 'Redesign the site for “her.” To inspire her and help her solidify her vision. To give her tools to create her desired look. To drive purchases by delivering swatches. We considered what the site would need to offer in order to give these customers confidence in their decorating ideas. Then we structured the site to get customers ready to paint – and turn their dreams into reality.' source: www.agency.com

It allows many colour adventures to take place on the website and even lets you paint a virtual room using colours collected in a 'scrap book' and calculate quantites of paint needed from room measurments. It allows users to visualize their rooms using swatches and colour schemes, mixing colours and testing.

It was named site of the week in 2004 by NMA Site Inspection. Read the article in full at
www.agency.com
and visit the dulux website at
www.dulux.co.uk