I was intrigued when i came across this german charity called ' more time for children' conveyed by an escalator. photos of children were fixed to the risers in order to get the message across that 'children don't simply disappear like this' and 'if you worry about them soon enough, then it won't be too late.' the idea of using an escalator so the images will disappear as the escalator rises and the steps fold in to each other is a great use for the campaign and is another great example of how the world is one big advertising stage.
1 comment:
This is an effective choice of media for the concept - the medium certainly suits and enhances the communication. You don't usually see images on the steps of escalators so the unusual nature of the images position is bound to of generated extra attention.
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