Graffiti artist Moose uses detergent rather than paint to reveal shapes on dirty walls, fences or pavements. For an ariel washing detergent campaign, saatchi and saatchi asked Moose to stencil shapes of clothing to appear as washing drying on a line on walls around north london to show just how ariel cleans away dirt and grime. This is a good appropraite use of media which is very adventurous and clever.
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