This campaign for the recruitment agency 'carerbuilder' wanted to make people think about their careers by advertising on top of buses to potential 'jumpers' from high buildings. It reminded me that new perspectives always need to be considered to provide new advertising opportunities. On top of something, underneath things, infront, outside or inside?
1 comment:
I can't imagine many people actually being able to see this advert... other than those planning to jump off buildings! Perhaps the press coverage will be enough to promote the website.
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