When looking on the creative showcase website i came across this months winner which intrigued me. The story behind the competition was that orange had several pairs of glastonbury tickets to give away and they effectively wanted to do it by word of mouth. Therefore as glastonbury is rural and pastoral they chose a bull, fitted the bull with GPS positioning equipment at let it rome around a field. Competition entrants had to guess in what coordinates the bull would be standing at 3pm each day to be in with a chance to win tickets. The competition ran for a month and had thousands of hits.
This is unique idea made me think that anything is possible and the more crazy and out-there ideas tend to be the more successful when it comes to website hits.
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