From first viewing the skoda cake car ad, to me it posed many questions, so when reading this months issue of creative review my questions were answered as i came across an article with an interview on the baking of the skoda advert cake car. It astounded me that the advert was shot in only four days with not even any time for a research phase! The team was made up of people who were willing 'to lay their professional reputations on the line and take a gamble'.
I also found intersting the part that explained what happened to the cake car after the advert had been shot...
'originally the cake car was meant to be cut up and sent to local charities, schools and hospitals but as the car had been under hot studio lights it posed a health and safety risk so the ended up being composted and used by the residents of Clapton, East London, to fertilise thier gardens and allotments.'
To me this ad shows just how much can be done in so little time!
This article can be found on page 20 of creative review in the july 2007 edition.
1 comment:
A similar post can be found on Francesca's blog It would be interesting to read the comments and compare her findings with yours.
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