Looking on the website http://www.foundation33.com i found a logo bid for the 2012 olympics to be held in london. The logo sums up every aspect of london and the olympics well. The 5 rings symbolise each of the 5 continents and the logo looks similar to a target which is supposed to symbolise aspiration. The logo is modern and contempory which associates with london, as a city, well. The logo is neat and compact and shows london, in the centre, showing that it will be the centre of attention. Altogether for me a simple yet sucessful logo.
3 comments:
check out
http://www.eatock.com
for some more of his great work, think he has also re-visited this logo.
James
I think that this logo is a great improvement on the other one which they did. The organisers and designers said that it has to appeal to the youngsters of today for when they enter the olympics. I think that something simple and classy (more like this logo) will hold it's design value better.
I understand the message behind the logo, however the concentric rings do make me feel a little queasy due to the overpowering colours. It reminds me of the coloured rings you have look at when visiting the opticians... I do not think it necessarily represents the Olympic games.
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