One advertising campaign that interests me of Propagandas' is ghd (shown above) im sure by now everyone knows the world wide famous, and fantastic may i add, ghd stylers. The whole concept of the brand is based upon a 'gospel according to ghd'. The website www.ghdhair.com is shown as a book/gospel and is really easy to use as you just flick through the pages, for both women and men who like to take pride in their apperance and people who are always looking for new ways to use their ghd stylers and also it displays their extensive range of ghd products. The images above are taken form one particular advertising campaign which was also made in to an advert for tv. One particular ad caught my eye as it is so true as many will agree who have sisters, the proverb reads: 'thou shall not borrow your sisters without asking'.
3 comments:
I liked this campaign as well, I think the art direction in the black and white photos was good as the narrative was very clear. The slightly OTT typography helped to show that the ads were tongue-in-cheek and shouldn't be taken too seriously (because otherwise GHD are promoting some dodgy morals!)
I was trying to see this brilliant website but the address you've supplied isn't correct www.ghd.com takes you to Goldfrey Hammel, Danneels & Company Public Accountants & Business Consultants website.
Can you please supply the correct address so people can check the site. If you write the full address in the format as shown in the example: http://www.ghd.com/ you'll be able to create a link to the site itself.
I love my ghd styler and it enables me to have hairstyles like never before. The ghd styler does cost significantly more then other hair irons, but the perform is second to none and well worth paying the extra cash.
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