The five rings of the olympic identity must be up there in the top five most well known and recognisable logos, so why does it only occupy a small percentage of the new logo? Did the designers think about how it will look on promotional material at a small scale? Hardly visable I think! Personally I feel that the weighting is completly wrong and the logo just doesn't reflect the values of the brand.
4 comments:
is your comment based on John Slater opinion as published in this article as there seems to be a lot of similarities between the two of you.
Why does it seems to me that every time I leave a comment on your posts you end up changing the original one? It would be more appropriate for you to express your views originally without taking from other people's opinions.
i havent changed anything from the original post, dont know what youre talking about
This logo gets people talking, possibly even arguing, people are getting passionate about it, surely thats a good thing?
(James)
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