environmental concerns with packaging waste

For anyone researching environmental concerns in design for their dissertation this article may be of use to you.

'Packaging waste is a major concern for consumers in the UK at the moment. People are highly critical of excessive packaging and are frustrated that much packaging is not recyclable. They believe that manufacturers and retailers are not doing enough to reduce packaging waste. This concern is not yet resulting in mass rejection of current packaging formats, but it is leading to consumer frustration and irritation with brands at the point of disposal. On the other hand, minor innovations in packaging, communicated strongly, are eliciting disproportionate results in terms of approval for brands.'

Read the article in full at:
http://www.designweek.co.uk/Articles/135403/Under+the+skin.html