2012 london olympic bid logo

Looking on the website http://www.foundation33.com i found a logo bid for the 2012 olympics to be held in london. The logo sums up every aspect of london and the olympics well. The 5 rings symbolise each of the 5 continents and the logo looks similar to a target which is supposed to symbolise aspiration. The logo is modern and contempory which associates with london, as a city, well. The logo is neat and compact and shows london, in the centre, showing that it will be the centre of attention. Altogether for me a simple yet sucessful logo.

environmental concerns with packaging waste

For anyone researching environmental concerns in design for their dissertation this article may be of use to you.

'Packaging waste is a major concern for consumers in the UK at the moment. People are highly critical of excessive packaging and are frustrated that much packaging is not recyclable. They believe that manufacturers and retailers are not doing enough to reduce packaging waste. This concern is not yet resulting in mass rejection of current packaging formats, but it is leading to consumer frustration and irritation with brands at the point of disposal. On the other hand, minor innovations in packaging, communicated strongly, are eliciting disproportionate results in terms of approval for brands.'

Read the article in full at:
http://www.designweek.co.uk/Articles/135403/Under+the+skin.html

new olympic identity

The five rings of the olympic identity must be up there in the top five most well known and recognisable logos, so why does it only occupy a small percentage of the new logo? Did the designers think about how it will look on promotional material at a small scale? Hardly visable I think! Personally I feel that the weighting is completly wrong and the logo just doesn't reflect the values of the brand.

apparently 'no digital talent at d&ad awards' this year

Whilst browsing the design week website i came across this article which had been written by an attendant of the d&ad awards from design week. Just wondered to those that attended what they think of this review?

16.07.2007
New Blood stream dries up at the digital frontier
Source: Magazine
Publication date: 05 July 2007

Last week, I took some of our team to the D&AD New Blood event in London. This event is supposed to showcase the best creative talent from across the UK higher education system.

If you are a student creative, this is the place to be seen and try for that elusive first job. We arrived just before 8pm and then spent over 30 minutes queuing to get in - even though we had private invitations.

When we did get in, we were informed that all the beer had been consumed within the first hour. I was offered warm white wine or a coffee. No thanks.

Fed up with queuing, we decided to hit the task at hand, until the size of the task became apparent.

The event has grown to cover three floors. How are you supposed to be able to see everything in a few hours, with no air con, no cold drinks, serious heat, and after a 35-minute queue?

We split up, looking for someone with a flair for creativity and digital work. I can count the number of websites I actually saw on screen on one hand, and some of these did not even work.

This is a serious issue. When we have such a shortage of on-line skills, colleges are vomiting out thousands of students who know nothing about digital and have not been made aware of it.

Why is digital treated as the bastard brother to traditional creative? Why is the system churning out print designers when there are hardly any pure print jobs left?

Look on any creative job page and you will see that most jobs expect experience or an understanding of digital. These kids have none.

Digital is the future, so why are our future generations so unprepared for it?

Benn Achilleas, Managing director, Neoco, London WC2

life is a laugh

'Life is a laugh' is the largest commission yet by London Underground for its Platform of Art Scheme. This 70m long mock stage that will depict 'inspiring' scenes and uses recovered items such as a pandas' head, half a caravan, bicycles and tyres. This large than life display is currently at Londons Gloucester Road Underground Station and it is Brian Griffiths' largest ever public installation.

skoda cake car

From first viewing the skoda cake car ad, to me it posed many questions, so when reading this months issue of creative review my questions were answered as i came across an article with an interview on the baking of the skoda advert cake car. It astounded me that the advert was shot in only four days with not even any time for a research phase! The team was made up of people who were willing 'to lay their professional reputations on the line and take a gamble'.

I also found intersting the part that explained what happened to the cake car after the advert had been shot...
'originally the cake car was meant to be cut up and sent to local charities, schools and hospitals but as the car had been under hot studio lights it posed a health and safety risk so the ended up being composted and used by the residents of Clapton, East London, to fertilise thier gardens and allotments.'

To me this ad shows just how much can be done in so little time!

This article can be found on page 20 of creative review in the july 2007 edition.

virtual advertising agency

Top advertising agency Bartle Bogel Hegarty has opened a virtual advertising agency. BBH's move is a virtual creative department within Second Life, to bring together its agency creatives from around the world.

Second Life is different from other online social networks because it is a 3d virtual reality world that mixes gaming with commerce. Subscribers create their own virtual alter egos to live an alternative life. Activites start from making friends to clubbing, shopping and purchasing. They use their own virtual currency which is contervable into dollars, just another money making scheme? Interest of this virtual world is growing as it currently stands at a massive 7,982,631 residents.

Visit the website to start living as your alter ego in your own virtual world at http://www.secondlife.com

Also check out advertising agency BBH's website at http://www.bartleboglehegarty.com, clients include audi, warbutons, lynx, barnados, google, vodafone and levis.