provokateur website

I came across this campaign, communications and brand company and thought their website was quite interesting with all the options as book titles. Take a look at www.provokateur.com

gas guzzler

This ad by greenpeace also combines a serious argument with humour and suprise (similar characteristics as the ad below.) which has created a more good natured controversy. These campaigns have also gone viral, a product of youtube where the public help to get the message out via forwarded emails.

guns for sale

Shock adverising is fairly one dimensional but when combined with humour and intrigue and when the viewer is left wanting more rather than turning a blind eye thats when charities suceed in getting people thinking. I found this ad on youtube whilst researching for my dissertation it displays what i mentioned above. The ad is by amnesty international, see what you think.

dumped

You've probably seen this advertised on channel four but i think this programme looks really interesting, also the heading reminded me of the typography project we did in the first year.

The story behind the programme is that 'eleven unsuspecting volunteers are left marooned on one of Britain's biggest landfill sites for three weeks. Their challenge? To survive off the rubbish the rest of us have thrown out.

The participants have willingly agreed to take part in a testing eco-challenge but they don't know where. Most have assumed that they will be dropped into a pristine natural environment like the Amazonian Rain Forest or the Arctic. How will they react when they are delivered to a huge, smelly British landfill site where they are forced to make a home from other people's waste?

We Brits are a nation of greedy consumers. Most of us have some idea that we waste too much and don't recycle enough, but we tend not to think about what happens to our rubbish once it has left our homes. So, how will our volunteers cope when bought face to face with the sheer scale of the typical British landfill?

Can they turn the grime and pong of 1000 tonnes of rubbish into a precious resource? Will they manage to eek out a living? Will they be surprised at the quality of life they can carve out of unwanted waste? And will their experience make them think about their own lifestyles?'

clothing detergent advertising

I found these images intriguing as it took me a while to work out what the images in the photograph were made up of. The campaign won gold award at the for the outdoor advertising category at the 2007 cannes awards.

Advertiser/Client: PROCTER & GAMBLE
Product/Service: ULTRA TIDE CLOTHING DETERGENT
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Creative Director: Audrey Heffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Simon Danaher

colourful iron

This is a great invention i think... The Russell Hobbs Thermocolour Iron shows how it intelligently changes colour when it's at the right temperature to iron different types of fabrics safely.

Reading more into the research behind the product and research for the new tv ad i found that 'At the outset they conducted a series of research that exposed a lack of consumer understanding about the product/consumer benefit as there had been little marketing activity at launch. To iron out the creases in our consumers' minds, it was clear the proposition behind the product was strong but the consumer benefit needed to be explained. A large pile of concepts were then put into research and the 'Blindfold' idea really struck a chord with the ironing fraternity.'

The tv ad 'blindfold' idea shows the following... 'The blindfolded woman who is identifying a variety of fabrics on a table by touch. She correctly identifies the different items of clothing by fabric, removes her blindfold then irons the different items using the Thermocolour iron's correct settings. This shows that even if you know the different fabrics of your clothes inside out, with the Thermocolour Iron you can see when it's ready to iron the correct fabric immediately.'

dress me up, dress me down

Hundreds of SHOWstudio viewers participated in an interactive photo shoot starring Liberty Ross on Tuesday 28, Wednesday 29 and Thursday 30 June 2005. Competing for slots in a live chatroom where they posted their ideas for potential outfits, forty 'virtual stylists' earned the opportunity to dress the model, live on SHOWstudio.

Stylist Jonathan Kaye chose clothing from the Autumn/Winter '05-6 collections in advance of the shoot, from which viewers could make their selections. These can be viewed in the Wardrobe section, which is organized into the nine core themes of BIKER, ECCLESIASTICAL, VEILED, VOLUME, FRINGED, SILHOUETTED, TOMBOY and VICTORIAN highlighted in the Looks section. Once a good selection of viewer's looks were achieved for each theme, a winning outfit was then selected to be 'visually deconstructed' as Nick Knight photographed Liberty as she undressed on a rotating turntable.

Footage of these nine final stages has been developed by multimedia artist Daniel Brown into nine striking interactives that allow a multi-layered deconstruction of the outfit and image. This part interested me as the site gets you to participate in undressing the women and it was the actual digital aspect behind the idea that intrigued me.

www.showstudio.com/projects/dressmeupdressmedown/