reading in design week, i came across this article that the famous pudsey bear mascot has had a make over just in time for this years launch on friday 16th november.
'Advertising agency Fallon was approached to create a ‘fresh new look’ for the marque. As part of the redesign, the agency was tasked with creating something that was ‘exciting and accessible enough to make people want to get involved.’
'A digital illustration style for Pudsey has been devised, so he could work on-line and in animated sequences. He now possesses a wider range of poses and expressions. A broader palette of colours has also been used in the design, the spots on his bandage are now multicoloured, and a new font gives the logo a more ‘modern and friendly appearance’.'
1 comment:
Not too sure if i like the new bear, he looks a little too web friendly, You can just imagine him as a little facebook or myspace icon..
Post a Comment