check out this virgin viral campaign, thougth it was quite quirky! click on the link and choose from balloons, chicken, spoons or a chopper, then play along.
/www.leanmeanfightingmachine.co.uk/virginbets2/
'Virgin Bets is a betting site for people who get put off by the complexity and seriousness of the high street bookies.
We had to get people to bet on Big Brother. The idea was based around 'live' bets where the outcome happened then and there.
To be topical each ad was written, filmed, produced and trafficked within 24hrs.'
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