new york city blackout ad

I came across this cinema ad when i was researching for the 'celebrate electricty' brief. I found it really interesting to see a city without electricity and how people come together and help each other out. The concept of 'somethings need to switch off for people to switch on' refers to turning your mobile phone off in the cinema, but it is executed really well by the real life story in the advert showing people coming together to help each other in desperate situations. It makes people realise that electricity isnt the 'be all and end all', and we do take it for granted, after-all people survived without it years ago.