a new three image campaign by Saatchi and Saatchi for the client havana florists/interflora titled 'keep the flame alive'. images titled snapdragon, daisy and lily. such a simple idea with an accompanying tag line encouraging us to send flowers more often to those we 'love' to 'keep the flame alive'. simple photoshop work i think which were probably quite easy to create.
Office: Saatchi and Saatchi, Malaysia
2 comments:
These are really interesting images, although I'm not quite sure about the simplicity of the "photoshop skills", I think that the message in relation to the imagery works really well and create a powerful and direct message. It would be interesting to know why you think this is a good campaign.
I think what makes this campaign particularly eye-catching is the fact that a delicate flower and fire can be seen as almost polar opposites; the shapes of the flowers are instantly recognisable, it is the fact they are 'made' out of flames that catches your attention. The strong relationship between these images and the subsequent copy is what makes the campaign so powerful and once again illustrates the importance of image and copy working both alone, and together.
Post a Comment